We knew what we were selling and to whom we were selling.
Launched our site with good product mock-ups and images. Ran initial ads to collect data for future marketing and product selection. Since that initial product, we have been able to automate the process as much as possible. I would automate processes WAY sooner. Nowadays, all our product images, ad images, and videos are generated with only one click — no joke. It saves me approximately an hour of work per product!
Now that I have everything automated, I can spit out new products per day, completely custom-designed. When we first started, we were pushing out a maximum of 2 per day, because everything had to be done manually. With the assistance of Photoshop automation tools actions , we can automate a lot of the design process.
Then, with another click, we automatically create videos as well, all of which enables us to now create up to 25 designs in a single day. Also, I would have focused on conversions a lot earlier. Therefore I wish I had focused on conversion earlier. One of the apps that makes the most money for us on auto-pilot is Recart, helping us with retargeting and Messenger marketing.
Klaviyo enables us to create email sequences for our email marketing and provides unmatched email follow-up. Zendesk is our go-to for support. You can set up macros to be able to answer frequently asked questions with one click, which is a huge time-saver for our support team.
We have one support manager and two support team members who handle chat and email customer support for over tickets a day. We have two additional designers who work remotely from Ukraine and South Africa. And then I have a PA, who I work with in my office, who helps me coordinate a variety of tasks from video production to launching new designs with descriptions onto our site. Our full-time developer and we have an external accountant, admin and social media manager in Australia.
As a whole, we try to keep our team satisfied and invested by treating them like our friends and making them feel appreciated. We create real relationships with everyone by being interested in their lives, caring about them and rewarding them where and when possible.
That is our bread and butter, and we see excellent results with video advertising specifically. We work with a company that helps us produce full commercial-style videos. Instead of the boring slideshows that so many marketers use, we wanted to step it up a notch by putting a lot of budget into our videos, to make them stand out.
We are getting around 5, unique visitors a day. Besides Facebook, as we mentioned, another big part of our traffic strategy is Google. Initially, we ran our Google remarketing ads ourselves, before discovering Traffic Booster. Currently, our budget there is bringing us 6 X return on ad spend, which is pretty impressive. Other than that, we make sure shoppers see our ads once they have visited our website.
We have set up some great strategies for remarketing to make sure we follow potential customers around with our ads. Most buyers do not buy on their first visit, so it only makes sense to put effort into getting them back until they become customers.
Our advertising budget varies, anywhere from a couple of hundred dollars to the thousands, depending on whether we can scale up. This will allow you to customize the information that you want or don't want to include when printing from your HIP list so you're only printing the information that's most important to you! If there are deals or portions of deals that you are not interested in printing, just click on the red x button to remove them.
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